|
| ||
|
Low-Cost Promotions EVEN THE TINIEST COMPANY CAN wage a high-powered promotional cam- paign -- without spending an arm and a leg. So say brothers Marc and Jeff Slutsky, who run Street fighter's Retail Marketing Institute in Columbus, Ohio. They recommend these easy, low-cost promotional techniques: Cross-promotions with local businesses. For example, a restaurant might team up with a nearby dry cleaners. The dry cleaner's customers would be eligible to receive coupons providing a free des- sert at the restaurant. "That way, the restaurant gets a low-cost way to dist- tribute the certificates and both parties win," says Jeff Slutsky. Charitable campaigns. You can come up with an inexpensive approach that gives you a lot of exposure -- and makes you a hero in the community. One oil- change business offered a nonprofit group an ingenious plan: It would split |
Jeff (r.) and Marc Slutsky: Try cross-promotions. the proceeds from every oil change done on a Wednesday. The nonprofit organization took responsibility for publicizing the deal -- and the business attracted a lot of new customers Employee programs. Offer your em- ployees prizes for selling large quanti- ties of specific items. Or hand out discount cards that they can give to friends after work. "You can turn your employees into your best promotional asset," says Slutsky. | |
|
| ||